“Cultivation will rely on select farmers capable of delivering consistent quality under the oversight of our geneticist. “The Healing Plant has already aligned the brand with a top geneticist and as part of our R&D process, we will be curating strains with the band under their guidance,” said Taft to Forbes.
But now that the ink is dry on the contract, Taft is working with the band to develop unique strains and products for the brand's launch this summer.
#Sublime smoke full#
“This brand is going to bring you Sublime’s ‘Greatest Hits’ of recreational cannabis, as well as a full line of medicinal products that will benefit people fighting opioid and heroin addiction, a very important driven line, especially for the community of artists in memory of Bradley Nowell himself,” said Robert Taft Jr., CEO of The Healing Plant, in a press release.Īlthough the general plans are in place, the partners have yet to decide exactly what kind of Sublime-branded products they will bring to market. Bradley Nowell, Sublime's original lead singer and guitarist, died from a heroin overdose shortly before the band released their third record (RIP), and the group hopes that their new brand will help other people who are struggling with opioid addiction. “Time to ‘Smoke Two Joints,’” he quipped, in reference to the band's first breakthrough hit.Īlthough the band is definitely planning to drop some party-friendly recreational products, the partners also intend to focus on the healing powers of cannabis.
“Sublime has its own weed now! I mean, what more needs to be said other than light ‘em up!” said drummer Bud Gaugh in a press release, Forbes reports. Initially, the new brand will only be available in the band's home turf of Southern California, including Long Beach, Los Angeles, Orange County, San Diego, and the Inland Empire.
Full details of the collab have yet to be released, but the partners said they hope to launch their first round of products this summer. Sublime just announced an exclusive partnership with The Healing Plant, a legal cannabis business based in Costa Mesa. Reggae-punk band Sublime just invited their fellow Californians to “smoke two joints” of their new personal weed brand.
0 kommentar(er)
